Deciding What Kind Of Business To Start

Opportunity vs Desire

But what kind of business should you start? And how do you go about that making that decision?

On opposite end of the scale are:

  • What you already have and know
  • What you you want to do

I call these two opposites “opportunity” and “desire”. Desire is the easiest concept to understand so I will start there.


Starting a business based on your desire is to go with your passion and interest, with your desire. It’s the business you have always dreamed of. Pretty much regardless of your knowledge or resources.

Ultimately these come into play but in the early stage you just focus on what you want to do. It has nothing to do with reality or what you know or are capable of. It just centers around your interest and desires.

Some people will tell you this is the kind of business your should start because you’ll be with it for years to come so it might as well be something you enjoy doing. It’s also suggested that you might lose interest in a business if it’s not something you strongly desire.

In theory this is a good idea. But in reality it doesn’t account for the additional obstacles you might have to overcome.

When I was younger I wanted to own a night club. I thought it would be a great way to meet people. I also wanted to be a professional writer. I had no sort of experience or talent or resources for either of these two businesses.

If I seriously wanted to pursue either it would take years more to make money because I would had to learn the basics and build a foundation. In addition, starting a night club would require tremendous amounts of capital. And I had none.

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Table Of Contents

Chapter 1: Why Start Your Own Business?

  • Most popular road to financial independence
  • Advantages of a one person business
  • Why should you listen to me
  • 3 Traits of a successfully self-employed person
  • The 2 most important ideas from this book

Chapter 2: Deciding What Kind Of Business To Start

  • Design
  • Opportunity
  • Identify your skills and resources
  • Which is right for you?
  • Little or no capital home based business ideas

Chapter 3: How Will You Start Your New Business

  • Formal
  • Informal/experimental
  • In my case
  • But wait!!!
  • From zero to $50,000 per year in 5 years or less

Chapter 4: Legal Stuff

  • Establish a business identity
  • Liability and taxes
  • Forms of legal entities
  • Save hundreds by incorporating yourself
  • Business licenses, rules and regulations
  • Insurance
  • Start keeping books immediately
  • Tax accounting

Chapter 5: Practical Matters

  • Business plan
  • Copy, don’t innovate
  • Guerrilla marketing and promotion
  • Your competitive advantage
  • How to price your product
  • Specialization is the key
  • Why it’s OK to look small
  • Living below your means